Using Apple as a case study, Dr. Scott Taylor discusses change in leadership and the effect it can have on a corporation. Apple's leader, Steve Jobs, built an emotional relationship with consumers and employees through his charismatic leadership. After his death, corporate and customer responses were very different.
A Change of Leader: The Case of Apple
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Taylor, S. (Academic). (2016). A change of leader: the case of apple [Video]. SAGE Knowledge. https://www.doi.org/10.4135/9781473974883
Taylor, Scott. "A Change of Leader: The Case of Apple." In SAGE Video. : SAGE Publications, Ltd., 2016. Video, 00:29:11. https://www.doi.org/10.4135/9781473974883.
Taylor, S., 2016. A Change of Leader: The Case of Apple, SAGE Video. [Streaming Video] London: SAGE Publications Ltd. Available at: <http://www.doi.org/10.4135/9781473974883> [Accessed 25 Jun 2021].
Taylor, Scott. A Change of Leader: The Case of Apple. Online video clip. SAGE Video. London: SAGE Publications, Ltd., 28 Jan 2016. doi: https://www.doi.org/10.4135/9781473974883. 25 Jun 2021.copy to clipboardorEndnote
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