Professor Stewart Clegg offers an overview of the Rana Plaza factory collapse and its implications for workers, retailers, factory owners, and consumers. He challenges students to find ways to face the ethical issues arising from the disaster.
Christine Svarer works in corporate engagement for CARE International, a non-governmental organization. She explains corporate social responsibility as the duty and ability businesses have to make the world a better place. Using the example of a partnership with Barclays Bank, Svarer shows how reaching out to the poor with financial education and banking services also benefited the banking system.
Employees at the digital tech company Freeformers explain how corporate social responsibility can be successfully built into the overall business plan of a corporation. They also discuss their 'one for one' program through which one needy person is trained in technology skills for every employee trained in those same skills.
Ruth and Amy Anslow outline and demonstrate how they rethought the supermarket business model from the ground up to create an ethical and responsible social enterprise named "hiSbe" (how it Should be).
Professor James Bailey outlines leadership philosophy as a personal battle of perspectives. Using analogies and historical examples, he poses questions designed to inspire reflection and introspection into leadership philosophy.
The Role of Destructive Goal Pursuit--Professor Christopher Kayes presents a case study of a failed attempt to reach the summit of Mount Everest. His research on destructive goal pursuit can be used by businesses who do not want to get trapped in an unworkable or unworthy goal.
Dr. Terri Scandura discusses the leader-member exchange model of leadership and how important trust is in the workplace. The leader-exchange model reflects the quality of the working relationship that a boss develops with each employee and the impact this has on job satisfaction. Trust in the workplace results in more effective groups and enhanced productivity, but trust in leadership has fallen globally.
Rebecca Parilla discusses her work in cross-cultural training and how she found the career. Knowing how to mediate and respect other cultures can be very important to businesses, particularly international businesses and those who have a multicultural workforce.
The Case of Apple--Using Apple as a case study, Dr. Scott Taylor discusses change in leadership and the effect it can have on a corporation. Apple's leader, Steve Jobs, built an emotional relationship with consumers and employees through his charismatic leadership. After his death, corporate and customer responses were very different.
Mark Driver, co-owner of Rathfinny Wine, discusses the challenges of starting a business and transforming a product into a PDO, or product of designated origin. Starting a business requires capital and knowledge of your target market. To receive PDO designation, your product must follow a strict set of rules--but it will be protected by the European Union.
Posh Totty Designs started 10 years ago with a single jeweler hand-making personalized jewelry engraved with poems, song lyrics, and favorite phrases. The business is now a large team that manufactures and sells a variety of jewelry and gifts. Managing director Alice Rivers Cripps explains Posh Totty's unique selling proposition and how the business developed.
Professor Greg Autry discusses how entrepreneurship can be affected by government regulation. His explanation highlights the level of involvement the government may have in a variety of industries and when said involvement can be a boon or a curse.
Professor Robert Blackburn discusses research he has done on the relationship between small businesses and accountants. Small businesses often need more than a basic audit, but that is the limit of what many seek from accountants. Blackburn looks into whether accountants should offer such services and how to build trust between small businesses and accountants.
Professor Rick Johnston begins a series on financial accounting. In this first installment, he introduces basic accounting terms and financial statements. Johnston also explains the different audiences for financial statements and how to use the statements to analyze a company's performance.
Dr. Tracy Tuten discusses social media marketing and the best ways to use social media for business. Social media marketing allows marketers to connect with customers better than they ever have before. Tuten explains how to effectively use social media, how to promote brands using social media, and how social media differs in emerging markets.
Professor Prasad Naik discusses synergy, one of the most abused and misunderstood concepts of marketing. He provides careful analysis and mathematical models to demonstrate how to properly achieve marketing synergy and get demonstrable results.
Professor Jeff French discusses three main points about social marketing. First, marketing can create more effective social programs. Second, the core value for social marketing is creating value for citizens. Third, it is important to put the citizen at the core of all social program planning.