SBC Author Profile: David Allan
Allan has published research in Journal of Consumer Research (JCR), Journal of Business Research (JBR), and Journal of Advertising Research (JAR) on music marketing and media effects. Allan has also published case studies (Coca-Cola, FIFA World Cup & Popular Music) and consulted the American Marketing Association (AMA) on case studies with brands like Hershey (Allan is also the SJU Faculty advisor of the SJU Collegiate Chapter). Allan has been quoted in the Wall Street Journal, Washington Post, USA TODAY and Billboard Magazine.
Before academia, Allan began his 20 year radio career as a DJ in Oxford, Ohio at 97X “The Home of Rock-n-Roll” then in Maryland, Virginia, and Pennsylvania as Program Director, Operations Manager, VP of Urban Programming, VP/GM of Power 99FM and Smooth Jazz WJJZ 106.1, and SVP of Programming and Marketing for Tak Communications, Evergreen Media, Chancellor Media and Clear Channel Communications. Allan has a BA in Communications from American University, an MBA in Marketing from Saint Joseph’s University, and a Ph.D. in Mass Media & Communication from Temple.
Cases from David on Sage Business Cases
Q&A with David
Q: How do you integrate cases into your classes?
A: I use cases to provide practical, real-life examples of music marketing theory in action.
Q: How do students respond to the cases?
A: The students love them because they can see the application of what they are learning.
Q: Do you have any tips for those who are new to cases and want to use them in courses?
A: I recommend bringing a case to class. Have the students read and discuss, then the next time do it for a grade.
Q: Do you have any case writing advice for those who’d like to get started?
A: Find something you are passionate about in the news, something you bring to class to talk about that really takes off, and go for it!