Previous Chapter Chapter 83: Women as Leaders in Public Relations Next Chapter

Dionne C. Clemons

In: Gender and Women's Leadership: A Reference Handbook

Chapter 83: Women as Leaders in Public Relations

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Women as Leaders in Public Relations
Women as leaders in public relations

Edward L. Bernays, a well-known historical figure in public relations, is hailed as the “father of modern public relations” (Tye, 2002). With a career that began in the early 1900s, Bernays is credited for introducing the concept of applying social scientific research and behavioral psychology when developing campaigns and messages to persuade a public's perception and behaviors (Tye, 2002). But alongside Bernays stood his wife, Doris E. Fleischman, who was a college-educated journalist and fund-raiser in the early 1900s before going into equal partnership ...

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