Big Data and Tourism

For over a decade, drawing on their travel experiences, tourists have been using dedicated networks and social media sites to post comments, photographs, and reviews. This has resulted in a decline in the frequency of slideshows and travelogues perhaps, but such photographs and comments emerge from tens of millions of users and amount to hundreds of millions of elements of data available online. The size, complexity, and heterogeneous nature of this body of data present a challenge for analysts using traditional statistical and business analysis tools that are no longer relevant.

There is a need to turn to methods developed in the early years of the millennium that deal with huge datasets (massive data) or “big data”: cloud computing, data mining, graph analysis, knowledge discovery, ...

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