The second, thoroughly revised and expanded, edition of The SAGE Handbook of Visual Research Methods presents a wide-ranging exploration and overview of the field today. As in its first edition, the Handbook does not aim to present a consistent view or voice, but rather to exemplify diversity and contradictions in perspectives and techniques. The selection of chapters from the first edition have been fully updated to reflect current developments. New chapters to the second edition cover key topics including picture-sorting techniques, creative methods using artefacts, visual framing analysis, therapeutic uses of images, and various emerging digital technologies and online practices. At the core of all contributions are theoretical and methodological debates about the meanings and study of the visual, presented in vibrant accounts of research design, analytical techniques, fieldwork encounters and data presentation. This handbook presents a unique survey of the discipline that will be essential reading for scholars and students across the social and behavioural sciences, arts and humanities, and far beyond these disciplinary boundaries. The Handbook is organized into seven main sections: PART 1: FRAMING THE FIELD OF VISUAL RESEARCH; PART 2: VISUAL AND SPATIAL DATA PRODUCTION METHODS AND TECHNOLOGIES; PART 3: PARTICIPATORY AND SUBJECT-CENTERED APPROACHES; PART 4: ANALYTICAL FRAMEWORKS AND PERSPECTIVES; PART 5: MULTIMODAL AND MULTISENSORIAL RESEARCH; PART 6: RESEARCHING ONLINE PRACTICES; and PART 7: COMMUNICATING THE VISUAL: FORMATS AND CONCERNS.

Chapter 3: Looking Two Ways: Mapping the Social Scientific Study of Visual Culture

Looking Two Ways: Mapping the Social Scientific Study of Visual Culture

Looking two ways: mapping the social scientific study of visual culture
Richard Chalfen


Within the past three decades we have seen a shift in the primary preoccupation of the visual social sciences, from the production of visual materials (social documentaries, photo essays, ethnographic films/videotapes, PowerPoint presentations, interactive websites), often for pedagogical purposes (illustration, classroom teaching), to a focus on explicating alternative ways of looking. Attention to the problematic nature of looking has occupied a number of scholars in a diversity of disciplines – notable here are Berger's now classic Ways of Seeing (1972) and his later About Looking (1980). These problematics also appear in popular and folk expressions and in ...

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