The second, thoroughly revised and expanded, edition of The SAGE Handbook of Visual Research Methods presents a wide-ranging exploration and overview of the field today. As in its first edition, the Handbook does not aim to present a consistent view or voice, but rather to exemplify diversity and contradictions in perspectives and techniques. The selection of chapters from the first edition have been fully updated to reflect current developments. New chapters to the second edition cover key topics including picture-sorting techniques, creative methods using artefacts, visual framing analysis, therapeutic uses of images, and various emerging digital technologies and online practices. At the core of all contributions are theoretical and methodological debates about the meanings and study of the visual, presented in vibrant accounts of research design, analytical techniques, fieldwork encounters and data presentation. This handbook presents a unique survey of the discipline that will be essential reading for scholars and students across the social and behavioural sciences, arts and humanities, and far beyond these disciplinary boundaries. The Handbook is organized into seven main sections: PART 1: FRAMING THE FIELD OF VISUAL RESEARCH; PART 2: VISUAL AND SPATIAL DATA PRODUCTION METHODS AND TECHNOLOGIES; PART 3: PARTICIPATORY AND SUBJECT-CENTERED APPROACHES; PART 4: ANALYTICAL FRAMEWORKS AND PERSPECTIVES; PART 5: MULTIMODAL AND MULTISENSORIAL RESEARCH; PART 6: RESEARCHING ONLINE PRACTICES; and PART 7: COMMUNICATING THE VISUAL: FORMATS AND CONCERNS.

Chapter 26: Ethnomethodology and the Visual Practices of Looking, Visualization, and Embodied Action

Ethnomethodology and the Visual Practices of Looking, Visualization, and Embodied Action

Ethnomethodology and the visual practices of looking, visualization, and embodied action
Michael Ball Gregory Smith


Ethnomethodology (hereafter EM) occupies a unique position in contemporary sociology. It has developed within academic sociology but is at odds with many, if not most, of sociology's methods, approaches, and presuppositions. Yet it retains enough of an emphasis on the fundamental sociality of action and cognition to be frequently described as a species of micro-sociology. Ethnomethodologists often prefer to regard EM as an ‘alternative sociology’ – a radically different way of doing sociological investigation (Lynch and Sharrock, 2003).

At the heart of this alternative sociology is a sustained commitment to study empirically ...

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