The second, thoroughly revised and expanded, edition of The SAGE Handbook of Visual Research Methods presents a wide-ranging exploration and overview of the field today. As in its first edition, the Handbook does not aim to present a consistent view or voice, but rather to exemplify diversity and contradictions in perspectives and techniques. The selection of chapters from the first edition have been fully updated to reflect current developments. New chapters to the second edition cover key topics including picture-sorting techniques, creative methods using artefacts, visual framing analysis, therapeutic uses of images, and various emerging digital technologies and online practices. At the core of all contributions are theoretical and methodological debates about the meanings and study of the visual, presented in vibrant accounts of research design, analytical techniques, fieldwork encounters and data presentation. This handbook presents a unique survey of the discipline that will be essential reading for scholars and students across the social and behavioural sciences, arts and humanities, and far beyond these disciplinary boundaries. The Handbook is organized into seven main sections: PART 1: FRAMING THE FIELD OF VISUAL RESEARCH; PART 2: VISUAL AND SPATIAL DATA PRODUCTION METHODS AND TECHNOLOGIES; PART 3: PARTICIPATORY AND SUBJECT-CENTERED APPROACHES; PART 4: ANALYTICAL FRAMEWORKS AND PERSPECTIVES; PART 5: MULTIMODAL AND MULTISENSORIAL RESEARCH; PART 6: RESEARCHING ONLINE PRACTICES; and PART 7: COMMUNICATING THE VISUAL: FORMATS AND CONCERNS.
Chapter 24: Advances in Visual Rhetorical Analysis
Advances in Visual Rhetorical Analysis
Visual rhetorical analysis – also commonly referred to as visual rhetorical criticism – is best understood as a mode of inquiry for studying how visual artifacts and phenomena impact collective life through a rhetorical perspective. Rhetoric, as an ancient field of study taken up explicitly through Euro-American history, is most often associated with the art of oral and written persuasion. As such, even though paintings, illustrations, and other visual artifacts clearly played a persuasive role in ancient and contemporary cultures, rhetoric scholars for centuries, focused most of their attention on the way speeches and written arguments were crafted to persuade a specific audience in a particular situation. In the ...