The second, thoroughly revised and expanded, edition of The SAGE Handbook of Visual Research Methods presents a wide-ranging exploration and overview of the field today. As in its first edition, the Handbook does not aim to present a consistent view or voice, but rather to exemplify diversity and contradictions in perspectives and techniques. The selection of chapters from the first edition have been fully updated to reflect current developments. New chapters to the second edition cover key topics including picture-sorting techniques, creative methods using artefacts, visual framing analysis, therapeutic uses of images, and various emerging digital technologies and online practices. At the core of all contributions are theoretical and methodological debates about the meanings and study of the visual, presented in vibrant accounts of research design, analytical techniques, fieldwork encounters and data presentation. This handbook presents a unique survey of the discipline that will be essential reading for scholars and students across the social and behavioural sciences, arts and humanities, and far beyond these disciplinary boundaries. The Handbook is organized into seven main sections: PART 1: FRAMING THE FIELD OF VISUAL RESEARCH; PART 2: VISUAL AND SPATIAL DATA PRODUCTION METHODS AND TECHNOLOGIES; PART 3: PARTICIPATORY AND SUBJECT-CENTERED APPROACHES; PART 4: ANALYTICAL FRAMEWORKS AND PERSPECTIVES; PART 5: MULTIMODAL AND MULTISENSORIAL RESEARCH; PART 6: RESEARCHING ONLINE PRACTICES; and PART 7: COMMUNICATING THE VISUAL: FORMATS AND CONCERNS.

Chapter 22: Quantitative Content Analysis of the Visual

Quantitative Content Analysis of the Visual

Quantitative content analysis of the visual
Katy Parry

Introduction

Twenty years have now passed since Hansen et al. (1998: 189) described visual analysis as the ‘poor relation’ in mass communication research. Within the traditions of social science research, the ‘problematic nature of visual representation’ (p. 190) is cited as a possible reason for this long-standing neglect; with the rational word privileged over the emotive image. In other words, the particular meaning-making potentials of visual images are not considered to be captured effectively by tools of analysis that treat them primarily as objective or transparent ‘windows’ into reality. If we have learned anything from semiotics, cultural studies, feminist theory and the ‘affective turn', surely it is ...

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