The second, thoroughly revised and expanded, edition of The SAGE Handbook of Visual Research Methods presents a wide-ranging exploration and overview of the field today. As in its first edition, the Handbook does not aim to present a consistent view or voice, but rather to exemplify diversity and contradictions in perspectives and techniques. The selection of chapters from the first edition have been fully updated to reflect current developments. New chapters to the second edition cover key topics including picture-sorting techniques, creative methods using artefacts, visual framing analysis, therapeutic uses of images, and various emerging digital technologies and online practices. At the core of all contributions are theoretical and methodological debates about the meanings and study of the visual, presented in vibrant accounts of research design, analytical techniques, fieldwork encounters and data presentation. This handbook presents a unique survey of the discipline that will be essential reading for scholars and students across the social and behavioural sciences, arts and humanities, and far beyond these disciplinary boundaries. The Handbook is organized into seven main sections: PART 1: FRAMING THE FIELD OF VISUAL RESEARCH; PART 2: VISUAL AND SPATIAL DATA PRODUCTION METHODS AND TECHNOLOGIES; PART 3: PARTICIPATORY AND SUBJECT-CENTERED APPROACHES; PART 4: ANALYTICAL FRAMEWORKS AND PERSPECTIVES; PART 5: MULTIMODAL AND MULTISENSORIAL RESEARCH; PART 6: RESEARCHING ONLINE PRACTICES; and PART 7: COMMUNICATING THE VISUAL: FORMATS AND CONCERNS.

Chapter 19: Picture-Sorting Techniques: Card-Sorting and Q-Sort as Alternative and Complementary Approaches in Visual Social Research

Picture-Sorting Techniques: Card-Sorting and Q-Sort as Alternative and Complementary Approaches in Visual Social Research

Picture-sorting techniques: card-sorting and Q-sort as alternative and complementary approaches in visual social research
Katharina Lobinger Cornelia Brantner

Introduction

Picture-sorting is a valuable research technique for the analysis of how people evaluate and categorise pictures. In broader terms, it is a way of using visuals to study participants’ mental concepts. Overall, picture-sorting belongs to the family of card-sorting techniques, which are knowledge-elicitation techniques that do not ask for verbal responses. Instead, various items, such as photographs or statements, are handed over to a participant, who will then sort them into groups, rank them in specific orders or identify relationships between them, depending on the ...

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