Summary
Contents
Subject index
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
The Development of Service-Dominant Logic within Tourism Management
The Development of Service-Dominant Logic within Tourism Management
Introduction
The development of the idea and initial conceptual underpinnings of service-dominant (S-D) logic by Vargo and Lusch (2004a) has had a major impact on marketing management. In part, this has been charted by Gummesson et al. (2010) who outline the reach of the concept from marketing theory, ‘to human resources, leadership, information technology, operations management etc.’ (2010: 10). In support of the widening influence of S-D logic, they point out that a Google search of the term produced well over 1,000 hits. In their discussions of the evolution of S-D logic, Vargo and Lusch (2016) have stressed ...
- Loading...