Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.
Chapter 17: Creating a Good Question: How to Use Cumulative Experience
Creating a Good Question: How to Use Cumulative Experience
Creating a good question for survey research is a difficult task given the many decisions that are involved. The fundamental part of a question is what we will call the request for an answer. This part always has to be available. However, besides the request for an answer, many different components can be added such as an introduction, a motivation statement, extra information regarding the content or definitions, instructions to the respondents or the interviewer, a show card and finally answer categories. All these components can be formulated in many different ways.
The effects that the wording of survey questions can have on the responses ...