- Subject index
Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within ...
Chapter 11: Survey Mode or Survey Modes?
Survey Mode or Survey Modes?
FROM SINGLE-MODE TO MIXED-MODE
The single-mode paradigm, which implies that one data collection method fits all respondents equally well, no longer applies in the twenty-first century. In the first half of the twentieth century, the golden standard and main survey mode was the face-to-face interview. Although the high costs are challenging the applicability of face-to-face interviews today, the face-to-face interview is still seen as ‘the queen of data collection’ and is used as the preferred reference mode for the comparison and evaluation of alternative data collections methods.
Additionally to the early face-to-face interviews, postal (paper mail) surveys were used, but they were seen as a fall-back method for researchers with very limited budgets, and ...