The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe. The key themes and debates of sport management are organized across three sections: sport management fundamentals and key concepts sport management challenges and issues sport management futures.
In this chapter we present a brief introduction to strategic management, including a concise description of its history and development; we then discuss its definitions and the perspectives that have had the most influence on the field. Having established this historical/definitional basis, we examine strategic management research concerning sports organizations. In doing so, we differentiate research which utilizes sport-as-context to further our understanding of strategic management from studies of the strategy of sports organizations. After examining the elements, which make sport a unique industry, we provide examples of studies of the strategy of sports organizations. We then suggest some avenues for future research. Finally, we discuss the implications of the research for practitioners.
What is strategy? The strategic management ...