Summary
Contents
Subject index
The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe. The key themes and debates of sport management are organized across three sections: sport management fundamentals and key concepts sport management challenges and issues sport management futures.
The Economics of Sport
The Economics of Sport
Is there really an “economics of sports?” If the sport business were just like any other form of enterprise it would hardly deserve a sub-field named in its honor. Some might be tempted to think that sport deserves a separate component within economics because of its notoriety, popularity, or size even if it is just another form of enterprise. Before we explain why sport is different from most other businesses we need to dispel some of the other myths people (and your friends) might be tempted to believe about its importance and why it deserves to have a sub-field within economics.
First, how big is the sport industry? It turns out it is not really ...
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