The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe. The key themes and debates of sport management are organized across three sections: sport management fundamentals and key concepts sport management challenges and issues sport management futures.

Event Management

Event Management

Event Management
Milena M. Parent

Sport event management is an exponentially growing body of literature in sport management, especially over the last two decades. It has gone from a very practitioner-oriented literature, with “to-do” lists and the like, to a theoretically grounded body of knowledge. Sport event researchers cover a wide range of topics (see Parent and Chappelet, 2015 for more information on the various topics presented below) such as (but not limited to) the governance of the organizing committee and its stakeholders; human resource management (or HRM, mainly paid staff and volunteers); marketing, sponsorship and branding; consumer and spectator behavior (including tourism/intentions to travel); and risk management and security. I briefly review these key areas of research, touching on topics presented in other ...

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