The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe. The key themes and debates of sport management are organized across three sections: sport management fundamentals and key concepts sport management challenges and issues sport management futures.
The common sense understanding of sports development is relatively straightforward and perhaps best summed up by ‘getting more people to play more sport'. Yet the simplicity of this aim obscures the apparent difficulty of the task. Despite rising government interest and investment in this area internationally, sport participation rates have either increased slightly, declined or become stagnant (Nicholson, Hoye, and Houlihan, 2010). The reasons for this are complex and it could be just as easily argued that sports development efforts have succeeded in stemming the tide of declining participation. Nevertheless, the objective of sport management scholarship is to provide theoretical and empirical foundations for explaining how and why things are the way they are, ultimately as a means of ...