- Subject index
Choice Outstanding Academic Title, 2011
Social network analysis has been one of the fastest growing and most influential areas of recent times. Why has this happened? What are the key features of social network analysis?
This sparkling Handbook offers an unrivalled resource. Systematically, it introduces readers to the key concepts, substantive topics, central methods, and prime debates. Among the specific areas covered are: Network theory; Interdisciplinary applications; Online networks; Corporate networks; Lobbying networks; Deviant networks; Measuring devices; Key Methodologies; Software applications
The result is a peerless resource for teachers and students. It offers a critical survey of the origins, basic issues and major debates. Instead of consulting a variety of books and journal articles, the Handbook offers a one-stop guide that will be used by readers for decades to come.
Chapter 6: Social Networks in Economics
Social Networks in Economics
While Facebook, SecondLife and LinkedIn give networks a definite contemporary resonance, human beings are gregarious by nature and social relations have been studied by economists for a long time. Prominent instances include the study of relative consumption by Veblen (1899) and Dussenbery (1949), and the study of the role of social contacts in labour markets by Rees (1966) and Rees and Schultz (1970). In spite of these works, until the mid-1980's, most studies in economics largely ignored the role of social relations. Instead, economists sought to explain economic phenomena using an approach founded on the idea that human interaction is centralised (takes place in large markets) and anonymous. Moreover, prices (sometimes set by a fictitious Walrasian auctioneer!) were ...