In terms of media and communication history, we are arguably in the midst of a social media paradigm. Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships. For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities. Part One: Histories and Pre-Histories Part Two: Approaches and Methods Part Three: Technologies & Business Models Part Four: Practices & Problems Part Five: Social, Cultural & Economic Domains
Chapter 5: Digital Methods for Cross-platform Analysis
Digital Methods for Cross-platform Analysis
Digital methods after social media
Increasingly employed as an umbrella term for tool-based methods employed in the digital humanities and e-social sciences, digital methods have as their point of departure a series of heuristics with respect to how to study online media (Rogers, 2013b). The first historicises the web as an object of study, one that has undergone a transformation from a (virtual) site for the study of online culture specifically to a source of data about broader societal and cultural trends. Second, to extract the data one not only employs crawlers, scrapers, API logins and manual means, but also pays special attention to ‘query design’ and ‘search as research’ ...