In terms of media and communication history, we are arguably in the midst of a social media paradigm. Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships. For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities. Part One: Histories and Pre-Histories Part Two: Approaches and Methods Part Three: Technologies & Business Models Part Four: Practices & Problems Part Five: Social, Cultural & Economic Domains
Chapter 1: Pushing Back: Social Media as an Evolutionary Phenomenon
Pushing Back: Social Media as an Evolutionary Phenomenon
A universe comes into being when a space is severed into two. A unity is defined. The description, invention and manipulation of unities is at the base of all scientific inquiry. (Humberto Maturana and Fransisco Varela, 1980: 73)
Social media: Long story!
Taking the long-term view, ‘social media’ is a tautology. All media are social. All sociality is mediated. Pragmatically, the current arrangements known as ‘social media', which distinguish online media from other types of media entertainment and social networks from physical ones, are not geared to the long-term view. It may be that most readers who encounter this chapter are also focused on the ...