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Jean Burgess, Alice Marwick & Thomas Poell

In: The SAGE Handbook of Social Media

Chapter : Editors’ Introduction

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Editors’ Introduction
Editors' introduction
Jean Burgess Alice Marwick Thomas Poell
The social media paradigm

The world is in the midst of a social media paradigm – a distinctive moment in the history of media and communications shaped by the dominance of social media technologies. By social media technologies, we mean those digital platforms, services and apps built around the convergence of content sharing, public communication, and interpersonal connection. These technologies have been widely but unequally taken up by the world's diverse populations, and have an influence on all of our lives through pervasive ‘social media logics’ like connectivity (van Dijck & Poell, 2013).

Through its logic of convergence (Burgess, 2017), the social media paradigm brings with ...

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