• Summary
  • Contents
  • Subject index

In terms of media and communication history, we are arguably in the midst of a social media paradigm. Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships. For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities. Part One: Histories and Pre-Histories ...

Editors’ Introduction
Editors' introduction
Jean Burgess Alice Marwick Thomas Poell
The social media paradigm

The world is in the midst of a social media paradigm – a distinctive moment in the history of media and communications shaped by the dominance of social media technologies. By social media technologies, we mean those digital platforms, services and apps built around the convergence of content sharing, public communication, and interpersonal connection. These technologies have been widely but unequally taken up by the world's diverse populations, and have an influence on all of our lives through pervasive ‘social media logics’ like connectivity (van Dijck & Poell, 2013).

Through its logic of convergence (Burgess, 2017), the social media paradigm brings with ...

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