In terms of media and communication history, we are arguably in the midst of a social media paradigm. Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships. For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities. Part One: Histories and Pre-Histories Part Two: Approaches and Methods Part Three: Technologies & Business Models Part Four: Practices & Problems Part Five: Social, Cultural & Economic Domains
Chapter 16: Labor and Social Media: The Exploitation and Emancipation of (almost) Everyone Online
Labor and Social Media: The Exploitation and Emancipation of (almost) Everyone Online
For most readers of this book and for average Internet users, the connections between social media and labor probably seem rather tenuous, if they appear to exist at all. Many would wonder, aren't social media purely about entertainment and leisure activities? Aren't we told that social media are all about fun and consumption and therefore act as a drain on productivity for employees, whose clicks and updates lead to endless procrastination? How on earth do they have anything to do with labor?
This lack of awareness should come as no surprise because modern media ...