• Summary
  • Contents
  • Subject index

In terms of media and communication history, we are arguably in the midst of a social media paradigm. Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships. For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities. Part One: Histories and Pre-Histories Part Two: Approaches and Methods Part Three: Technologies & Business Models Part Four: Practices & Problems Part Five: Social, Cultural & Economic Domains

Social Media App Economies
Social media app economies
Rowan Wilken

This chapter examines the global composition of social media app markets and economies. The conceptual frame that gives direction to this examination is that of the political economy of communication – an established and well-tested approach (Wasko, 2004; Mosco, 1996) that has been applied not only to the analysis of regulated broadcast media industries but also to the study of search (Van Couvering, 2011; Mosco, 2014), mobile (Goldsmith, 2014), locative (Wilken and Bayliss, 2015), and social media industries (Albarran, 2013), as well as to new forms of media consumption and distribution (Lobato and Thomas, 2015). This framework is productive for understanding higher-level transformations, financing arrangements, business models and other vested interests, ...

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