• Summary
  • Contents
  • Subject index

In terms of media and communication history, we are arguably in the midst of a social media paradigm. Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships. For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities. Part One: Histories and Pre-Histories Part Two: Approaches and Methods Part Three: Technologies & Business Models Part Four: Practices & Problems Part Five: Social, Cultural & Economic Domains

Web History and Social Media
Web history and social media
Niels Brügger

Understanding social media as online computer networks that support social interaction, it becomes clear that histories of these media and the Web are closely entangled. On the one hand, online social media predate the Web. Online social activity took place in Newsgroups and Bulletin Board Systems as early as the 1980s, and not only did these pre-Web social media fuel an understanding in the general public of what it meant to ‘be social’ online with people on the other side of the globe, these early forms of online social media also continued to develop on the World Wide Web once it was established, and in this new medium they ...

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