• Summary
  • Contents
  • Subject index

In terms of media and communication history, we are arguably in the midst of a social media paradigm. Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships. For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities. Part One: Histories and Pre-Histories Part Two: Approaches and Methods Part Three: Technologies & Business Models Part Four: Practices & Problems Part Five: Social, Cultural & Economic Domains

Jolynna Sinanan Tom McDonald

Among a range of established social science research methods, ethnography claims distinctiveness by virtue of its commitment to achieving an especially deep engagement with participants through close observation of, and participation in, their social lives. Ethnography is the primary research method and methodology of anthropology, but ethnographically-informed approaches are used across a wide range of disciplines in contemporary scholarship, including those engaged with social media research. This chapter will examine the role that ethnography can play in understanding social media's impact upon social life, demonstrating ethnography's aptness for discovering new types of socialities and relationships that are made possible by social media. We will also discuss whether the migration of ethnographic ...

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