• Summary
  • Contents
  • Subject index

In terms of media and communication history, we are arguably in the midst of a social media paradigm. Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships. For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities. Part One: Histories and Pre-Histories Part Two: Approaches and Methods Part Three: Technologies & Business Models Part Four: Practices & Problems Part Five: Social, Cultural & Economic Domains

Digital Discourse: Locating Language in New/Social Media
Digital discourse: Locating language in new/social media
Crispin Thurlow

In this chapter, I introduce what is sometimes called computer-mediated discourse analysis or just digital discourse studies. This is a world of research that attends primarily to linguistic, sociolinguistic and discursive phenomena in new/social media. The chapter starts with a brief review of the field, referring to key moments, issues, and scholars. With this done, I move to identifying three broad organizing principles in digital discourse research: discourse, multimodality, ideology. A key objective with this overview is to show how digital discourse studies attends to both micro-level linguistic practices and more macro-level social processes; by the same token, scholars in the field are increasingly interested ...

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