The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. PART ONE: THE PEOPLE AND THE ENTREPRENEURIAL PROCESSES PART TWO: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT AND ORGANIZATION PART THREE: ENTREPRENEURIAL MILIEU PART FOUR: RESEARCHING SMALL BUSINESS ENTREPRENEURSHIP This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.
Chapter 16: Entrepreneurial Marketing in Small Enterprises
Entrepreneurial Marketing in Small Enterprises