The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, will be an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic. The handbook consists of ten sections and approximately 40 individual chapters: 1 Introduction and Background (Robert Lusch and Stephen L. Vargo, US) 2 Value Cocreation (Janet McColl-Kennedy, Australia) 3 Actors and Practices (Hans Kjellberg, Sweden and Suvi Nenonen, New Zealand) 4 Resource Integration (Linda Peters, UK) 5 Service Exchange (Melissa Akaka, US) 6 Institutions and Institutional Arrangements (Michael Kleinaltenkamp, Germany) 7 Service Ecosystems (Irene Ng, UK) 8 Service Innovation (Marja Toivonen, Finland) 9 Midrange Theory (Rod Brodie, New Zealand) 10 Selected Applications (Kaj Storbacka, New Zealand)
Extending Service-Dominant Logic
The purpose of this section is to examine the application of S-D logic both outside marketing and inside managerial practice. We illustrate how the S-D logic axioms are related to, and build on, development in other management sciences and ...