The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, will be an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic. The handbook consists of ten sections and approximately 40 individual chapters: 1 Introduction and Background (Robert Lusch and Stephen L. Vargo, US) 2 Value Cocreation (Janet McColl-Kennedy, Australia) 3 Actors and Practices (Hans Kjellberg, Sweden and Suvi Nenonen, New Zealand) 4 Resource Integration (Linda Peters, UK) 5 Service Exchange (Melissa Akaka, US) 6 Institutions and Institutional Arrangements (Michael Kleinaltenkamp, Germany) 7 Service Ecosystems (Irene Ng, UK) 8 Service Innovation (Marja Toivonen, Finland) 9 Midrange Theory (Rod Brodie, New Zealand) 10 Selected Applications (Kaj Storbacka, New Zealand)

Introduction and Background
Introduction and Background

The first section of the Handbook provides the reader an introduction to the metatheoretical framework of S-D logic by discussing its key concepts and axiomatic assumptions. It also sheds light on how S-D logic came to be and how its narrative of value cocreation within human societies has evolved, not just ...

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