The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, will be an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic. The handbook consists of ten sections and approximately 40 individual chapters: 1 Introduction and Background (Robert Lusch and Stephen L. Vargo, US) 2 Value Cocreation (Janet McColl-Kennedy, Australia) 3 Actors and Practices (Hans Kjellberg, Sweden and Suvi Nenonen, New Zealand) 4 Resource Integration (Linda Peters, UK) 5 Service Exchange (Melissa Akaka, US) 6 Institutions and Institutional Arrangements (Michael Kleinaltenkamp, Germany) 7 Service Ecosystems (Irene Ng, UK) 8 Service Innovation (Marja Toivonen, Finland) 9 Midrange Theory (Rod Brodie, New Zealand) 10 Selected Applications (Kaj Storbacka, New Zealand)

How Service Exchange Drives Market (Re)formation

How Service Exchange Drives Market (Re)formation

How Service Exchange Drives Market (Re)formation
Angeline Nariswari ...
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