The Handbook of Research Management is a unique tool for the newly promoted research leader. Larger-scale projects are becoming more common throughout the social sciences and humanities, housed in centres, institutes and programmes. Talented researchers find themselves faced with new challenges to act as managers and leaders rather than as individual scholars. They are responsible for the careers and professional development of others, and for managing interactions with university administrations and external stakeholders. Although many scientific and technological disciplines have long been organized in this way, few resources have been created to help new leaders understand their roles and responsibilities and to reflect on their practice. This Handbook has been created by the combined experience of a leading social scientist and a chief executive of a major international research development institution and funder. The editors have recruited a truly global team of contributors to write about the challenges they have encountered in the course of their careers, and to provoke readers to think about how they might respond within their own contexts. This book will be a standard work of reference for new research leaders, in any discipline or country, looking for help and inspiration. The editorial commentaries extend its potential use in support of training events or workshops where groups of new leaders can come together and explore the issues that are confronting them.
Chapter 36: Working with the Broadcast Media
Working with the Broadcast Media
The communication of research findings has traditionally been via academic peer reviewed publications, academic meetings and personal communications. These are effective ways of reaching a specific academic audience but a very poor means of engaging the wider public. It has become increasingly important for researchers to reach a broader audience for a multitude of reasons. These include:
- an obligation on those receiving public funds to communicate the scope, direction and results of that research to the public, their funders;
- a recognition that public opinion in various forms can, and many argue should, have a role in deciding the direction of research;
- a need to attract more young people into academic research and ...