Summary
Contents
Subject index
The wide range of approaches to data analysis in qualitative research can seem daunting even for experienced researchers. This handbook is the first to provide a state-of-the art overview of the whole field of QDA; from general analytic strategies used in qualitative research, to approaches specific to particular types of qualitative data, including talk, text, sounds, images and virtual data. The handbook includes chapters on traditional analytic strategies such as grounded theory, content analysis, hermeneutics, phenomenology and narrative analysis, as well as coverage of newer trends like mixed methods, reanalysis and meta-analysis. Practical aspects such as sampling, transcription, working collaboratively, writing and implementation are given close attention, as are theory and theorization, reflexivity, and ethics. Written by a team of experts in qualitative research from around the world, this handbook is an essential compendium for all qualitative researchers and students across the social sciences.
Analysing Focus Groups
Analysing Focus Groups
As focus group usage has become more widespread, this has sparked sometimes heated debates about the best approach to analysing focus group data. Historically, although focus groups were used in some other contexts, marketing research certainly pioneered the application of this method and has been influential in terms of providing advice on setting up and running such discussion sessions. The marketing tradition, however, has had considerably less to say about analysing focus group data, due, perhaps, to its focus – on gauging the likely success of specific products or advertising campaigns – and, therefore, on producing answers. Focus groups have enjoyed a particularly enthusiastic reception by the health services research community, but here, too, guidance on analysis ...
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