The wide range of approaches to data analysis in qualitative research can seem daunting even for experienced researchers. This handbook is the first to provide a state-of-the art overview of the whole field of QDA; from general analytic strategies used in qualitative research, to approaches specific to particular types of qualitative data, including talk, text, sounds, images and virtual data. The handbook includes chapters on traditional analytic strategies such as grounded theory, content analysis, hermeneutics, phenomenology and narrative analysis, as well as coverage of newer trends like mixed methods, reanalysis and meta-analysis. Practical aspects such as sampling, transcription, working collaboratively, writing and implementation are given close attention, as are theory and theorization, reflexivity, and ethics. Written by a team of experts in qualitative research from around the world, this handbook is an essential compendium for all qualitative researchers and students across the social sciences.

Netnographic Analysis: Understanding Culture through Social Media Data

Netnographic Analysis: Understanding Culture through Social Media Data

Netnographic analysis: Understanding culture through social media data
Robert V. KozinetsPierre-Yann DolbecAmanda Earley

In the past two decades, participation in online conversations has grown from a relatively marginal activity of hackers, geeks, and early cyberculture members to a mainstream activity recognized and supported by mainstream businesses and media. Starting from tiny numbers of enthusiasts, over a billion people now use social media to communicate, create, and share information, opinions, and insights. Online social spaces have become increasingly recognized as important fields for qualitative social scientific investigation because of the richness and openness of their multifarious cultural sites. At the same time, online data present unique challenges for researchers, as they are voluminous, optionally anonymous, and often difficult to ...

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