The wide range of approaches to data analysis in qualitative research can seem daunting even for experienced researchers. This handbook is the first to provide a state-of-the art overview of the whole field of QDA; from general analytic strategies used in qualitative research, to approaches specific to particular types of qualitative data, including talk, text, sounds, images and virtual data. The handbook includes chapters on traditional analytic strategies such as grounded theory, content analysis, hermeneutics, phenomenology and narrative analysis, as well as coverage of newer trends like mixed methods, reanalysis and meta-analysis. Practical aspects such as sampling, transcription, working collaboratively, writing and implementation are given close attention, as are theory and theorization, reflexivity, and ethics. Written by a team of experts in qualitative research from around the world, this handbook is an essential compendium for all qualitative researchers and students across the social sciences.
I understand my contribution to this volume as part of a necessary ‘renewal of Cultural Studies’ (Smith, 2011). Sometimes, cultural studies has been criticized that it is not a formalized approach with a distinct set of methods (cf. Cruz, 2012: 257). Against this, I will show that there is common ground in the practice of qualitative research in cultural studies. There are a range of theories, perspectives and methods that are used and combined in order to reach a particular goal. We generate different forms of qualitative data that will be analysed to understand the particular conjuncture of the present. This is the background of putting research questions, answering them and producing useful knowledge. It is time to intensify debates ...