The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of - the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the history and traditions that underpin qualitative research in the field. The chapters in this volume have been arranged into four thematic parts: Part One: Influential Traditions underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research.

Mixed Methods

Mixed Methods
Jose F. Molina-Azorin

Introduction

The choice between quantitative or qualitative methods has been the subject of controversy in business and management research. Although business and management researchers employ both qualitative and quantitative approaches, the use of large sample, quantitatively operationalized research designs dominates (Phelan et al., 2002; Molina-Azorin, 2011). There are some differences between the European, more pluralistic, tradition, and its acceptance of qualitative research, and that of North America. For example, in the field of entrepreneurship research, Molina-Azorin et al. (2012) found that in the Journal of Business Venturing and Entrepreneurship Theory and Practice, two leading US-based entrepreneurship journals, 12 per cent and 8 per cent ...

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