The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of - the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the history and traditions that underpin qualitative research in the field. The chapters in this volume have been arranged into four thematic parts: Part One: Influential Traditions underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research.

Digital Ethics

Digital Ethics
Rebecca Whiting Katrina Pritchard


In the context of qualitative research, ethics are generally defined as the moral principles or rules of behaviour that guide research from inception through to publication and the curation of data. The main concern is to minimize risk of actual or potential harm whilst ensuring the maximum benefit of the research (ESRC, 2015a). Our focus here is ‘digital ethics', referring to ethical considerations in research that uses and/or studies web-based activities and settings. It should be noted that this is variously referred to as ‘e-research', ‘internet-mediated', ‘web', ‘digital’ or ‘online’ research. For simplicity, we use the term ...

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