The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of - the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the history and traditions that underpin qualitative research in the field. The chapters in this volume have been arranged into four thematic parts: Part One: Influential Traditions underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research.

Writing for Different Audiences

Writing for Different Audiences
Michael D. Myers


Having conducted qualitative research for almost 40 years, I have now reached the conclusion that the writing up phase of any research project is probably the most important phase of all. The reason for this is that the only thing that most people see or learn from your research project is what you write about it. It is the written account of your project that lasts, long after the project has finished. Borrowing a concept from hermeneutics, the concept of autonomization says that, once words are inscribed in text, the text takes on a life of its own. It ...

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