The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of - the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the history and traditions that underpin qualitative research in the field. The chapters in this volume have been arranged into four thematic parts: Part One: Influential Traditions underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research.

Choosing Participants

Choosing Participants
Mark N.K. Saunders Keith Townsend


This chapter is concerned with the challenges of choosing participants for qualitative research. The choice of ‘choosing participants’ for the chapter title, rather than ‘selecting a sample', is important for three reasons. First, it signifies that the focus of the chapter is wider than just the techniques for selecting samples, including challenges such as accessing participants and justifying and reporting their choice. Second, the use of the term participant, rather than the frequently used alternatives of ‘case’ or ‘element’ (Saunders et al., 2016), emphasises that we are concerned with choosing people who in almost all ...

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