The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of - the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the history and traditions that underpin qualitative research in the field. The chapters in this volume have been arranged into four thematic parts: Part One: Influential Traditions underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research.


Andrea Whittle


What is ethnomethodology? Despite sounding a bit like one, ethnomethodology is not in fact a ‘methodology'. It is not a research method like semi-structured interviews or questionnaires. Nor is it really a ‘theory’ as such. It is probably best described as a different ‘perspective’ in sociology, or perhaps even a ‘paradigm of enquiry’ in its own right (Button, 1991). The term was coined by an influential sociologist called Harold Garfinkel. Let's break the term ethnomethodology down. ‘Ethno’ comes from the Greek word ethnos and means ‘people'. These people could be organized into a variety of different types of groupings, large or small, formal or informal: a crowd, ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles