Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Chapter 5: Nonreactive Data Collection Online

Nonreactive Data Collection Online

NONREACTIVE DATA COLLECTION ONLINE
Dietmar Janetzko

Introduction

In nonreactive data collection, people under investigation are usually not aware that they are being studied so that their behaviour is not affected by the data collection procedure (Lee, 2000; Webb et al., 2000; Fritsche and Linneweber, 2006). Nonreactive data collection is often called unobtrusive, indirect, hidden, naturalistic, noninvasive or nondisruptive because it does not introduce a high-profile data collection procedure into a naturalistic setting. The defining criterion for nonreactive data collection is not a feature of the method per se, but nonawareness of the data-recording process1 on the side of the person(s) under study. In their classic work on nonreactive research in the social sciences, Webb and his colleagues (1966), distinguished ...

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