Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Chapter 3: Data Quality in Online Environments

Data Quality in Online Environments

DATA QUALITY IN ONLINE ENVIRONMENTS
Karsten Boye Rasmussen

Introduction

Huge amounts of data are generated on the Internet or online. Furthermore, the term ‘to collect data’ has become much more appropriate in online environments as a plenitude of data are now available for collection without the traditional research sequence of stimulus–response through use of nonreactive sources including websites, emails, blogs, Internet web logs, commercial transaction data and behaviour on social media. Use of applications on the Internet directly generates data, the Internet acts as the preferred medium for research data collection including new experimental data, and finally all kinds of data have become searchable and then findable and accessible online. This chapter demonstrates how the online environment ...

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