Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Chapter 23: Ethnographies of Online Communities and Social Media: Modes, Varieties, Affordances

Ethnographies of Online Communities and Social Media: Modes, Varieties, Affordances

ETHNOGRAPHIES OF ONLINE COMMUNITIES AND SOCIAL MEDIA: MODES, VARIETIES, AFFORDANCES
Christine Hine

Introduction

Widespread popular recognition of the richness and diversity of social interactions enabled by the Internet has gone hand-in-hand with the development of ethnographic methodologies for documenting those interactions and exploring their implications. The established ethnographic tradition of viewing the researcher as an embodied research instrument has been transferred to the social spaces of the Internet. The ethnographic focus on studying social practices, in depth and detail, as they make sense for those involved in them, has enabled ethnographers to find out what people actually do with the Internet in specific circumstances. Ethnography conducted in online settings has been instrumental in ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles