Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Chapter 19: Online Tools for Content Analysis

Online Tools for Content Analysis

ONLINE TOOLS FOR CONTENT ANALYSIS
Roel Popping

Introduction

Content analysis is a systematic reduction of a flow of text to a standard set of statistically manipulable symbols representing the presence, the intensity, or the frequency of some characteristics, which allows making replicable and valid inferences from text to their context. In most situations the source of the text is investigated, but this should not exclude the text itself, the audience or the receivers of the text. It involves measurement. Qualitative data are quantified for the purpose of affording statistical inference. In the past it was performed by human coders. Based on a so-called codebook these coders noted whether what was mentioned in the variables involved was found in ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles