Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Chapter 13: Improving the Effectiveness of Online Data Collection by Mixing Survey Modes

Improving the Effectiveness of Online Data Collection by Mixing Survey Modes

IMPROVING THE EFFECTIVENESS OF ONLINE DATA COLLECTION BY MIXING SURVEY MODES
Don A. Dillman Feng Hao Morgan M. Millar

Survey research is trending toward greater use of online data collection, utilizing email as a means of requesting response to web questionnaires, and yet nearly twenty years after efforts to collect data over the Internet began in earnest, this has still not become an acceptable means for surveying the general public. Instead, surveyors who prefer online methods are far more likely to be conducting mixed-mode surveys, whereby two or more modes are used to contact and/or collect responses to questionnaires.

Online surveys of the general ...

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