Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Chapter 11: Online Survey Design

Online Survey Design

ONLINE SURVEY DESIGN
Vera Toepoel

Introduction to Online Surveys

Online surveys are the dominant survey mode for most countries. In an era with high costs for other modes of administration, declining response rates, concerns about registered telephone numbers and increased Internet penetration rates, everyone is doing an online survey. Online surveys are cheap and fast. Software is available for free and surveys can be conducted at virtually no cost. Every action or transaction seems to be followed by a follow-up survey. However, online surveys are not without downfalls and obtaining proper survey data requires effort and knowledge on the part of the researcher. Online surveys are unique in the fact that a researcher never knows how exactly the questionnaire is ...

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