Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Chapter 9: Overview: Online Surveys

Overview: Online Surveys

OVERVIEW: ONLINE SURVEYS
Vasja Vehovar Katja Lozar Manfreda

Introduction

Survey data collection – based on standardized questionnaires delivered to a sample (or the whole of the target population) – is an important data collection tool in a variety of contemporary research fields. Its beginnings stretch far into the past (de Leeuw, 2005; Groves et al., 2009), while the modern breakthrough occurred only in the 1930s with the application of probability sampling.

Survey research has always been open to new technological advancements, starting with expansion of telephone surveys in the 1960s, computer-assisted face-to-face surveys in the 1980s, Internet surveys in the 1990s and related mobile surveys in 2010s. According to ESOMAR (2014), spending for online surveys already has ...

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