Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.

Chapter 7: Of Instruments and Data: Social Media Uses, Abuses and Analysis

Of Instruments and Data: Social Media Uses, Abuses and Analysis

OF INSTRUMENTS AND DATA: SOCIAL MEDIA USES, ABUSES AND ANALYSIS
Martin Innes Colin Roberts Alun Preece David Rogers

Sociological research and measurement require something like a ‘theory of instrumentation’ and a ‘theory of data'…the fundamental events of social action should be clarified before imposing measurement postulates with which they may not be in correspondence. (Cicourel, 1964: 1–2)

In his influential deliberation upon the interactions between theory and method in sociological research, Aaron Cicourel was concerned to elaborate how empirical data is an artefact of the research instruments deployed in its elicitation. Writing during a moment when social research was evolving rapidly in terms of ...

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