The SAGE Handbook of Modern Japanese Studies includes outstanding contributions from a diverse group of leading academics from across the globe. This volume is designed to serve as a major interdisciplinary reference work and a seminal text, both rigorous and accessible, to assist students and scholars in understanding one of the major nations of the world.
Chapter 4: Mass Media in Japan
Mass Media in Japan
Research into mass media in Japan has mostly been separate from the Japanese studies discipline. Although Japanese studies has become increasingly interested in issues involving media, mass-media studies, particularly studies of audience reception, seem to keep their distance from Japanese studies (for a recent example see Takahashi, 2010). For media studies, obviously, media is the focus. However, in Japanese studies media is not the object of study itself, it is simply a source of research material on Japan or the medium through which research on Japanese politics, social phenomena, international relations or history can be studied.
One could argue that for Japanese studies mass media has largely been a window to look into Japan rather than a focus of study as such. For instance, the media system ...