Summary
Contents
Subject index
This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
Debates Concerning the Scientific Method: Social Science Theory and the Philosophy of Science
Debates Concerning the Scientific Method: Social Science Theory and the Philosophy of Science
Introduction
The philosophy of science deals with questions about science, whether natural science or social science, and not with answering scientific questions, which is the province of science itself. Methodology, in the sense of the methods employed by a discipline to attain knowledge, is a major concern and an area of controversy. The questions addressed are:
- What methods for seeking knowledge are worth pursuing, given the subject matter being explored?
- What methods should science use to construct explanatory systems?
- What criteria should be used in the choice of methods?
- What are the methods used in applying a scientific paradigm or explanatory ...
- Loading...