Summary
Contents
Subject index
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics; PART 2: Theoretical and Research Approaches to Marketing Ethics; PART 3: Marketing Ethics and Social Issues; PART 4: Issues in Consumer Ethics; PART 5: Ethical Issues in Specific Sectors; PART 6: Ethical Issues in the Marketing Mix; and PART 7: Concluding Comments and Reflections.
Ethics in Digital Marketing and Social Media
Ethics in Digital Marketing and Social Media
Introduction
Digital marketing has disrupted traditional communications from a two-step or multi-step approach (Lazarsfeld and Katz, 1955; Katz, Blumler and Gurevitch, 1973; Robinson, 1976) to a different understanding of the communications landscape that comprises: email, websites, search engine optimisation and marketing, blogs, social media networks and social media advertising. Technology has evolved to enable targeted customer experiences resulting in a series of automatic processes including: sequential email flows dependent upon the users’ actions, routine reminders when goods are left in website shopping carts, retargeting via search engines, adaptive and localised goods that are proposed via search engines, data capture by means of downloads from blogs and websites, ...
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